Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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Case Studies – ITC eChoupal

Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields. By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers.

What makes it even smarter? For choupql, up-to-date market information, including demand data, which can help address the mismatch of supply and demand that often forces farmers to discard parts of their produce. d

Circular Economy Concept Infographic. The very mention of such initiatives conjures up an image of organizations with sophisticated information technology IT infrastructure and an IT-savvy workforce. Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.


A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.

ITC’s e-Choupal: Taking E-Business to Farmers

These are areas in which e-Choupal is already having a significant impact. They also handle the physical transportation of the goods and earn a commission on it. In its next phase — the ITC e-Choupal 4.

These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3. How do we know it is effective? What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a chopal distribution and product development channel for ITC.

Increased profits all round Farmers are already reporting the benefits from using e-Choupal.

Includes an advisory and knowledge exchange function to help farmer’s manage risks. Farmers are already reporting the benefits from using e-Choupal. Case Study Volumes Collection. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies.

Case Studies

Pricing information positions farmers to exploit trends and time their sales to get the best price. All this became possible due to the innovative and revolutionizing concept of ‘e-choupal 1 ‘, introduced by one of India’s leading agribusiness and consumer product companies, the tobacco to hotels major, ITC.

Here, further testing is conducted by trained technicians. Discover our other sites An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The online festival of ideas that asks: Its International Business Division was created in for trading in agricultural commodities.

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If he decides to sell to the ITC casse, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price. Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation.

E-choupals are much more than internet kiosks. Privacy Policy Designed by Smitinfotech. A typical village in India may not have even the basic amenities such as electricity, telephones and transport facilities.

Access points are located in physical stores allowing agricultural inputs and technology to be traded. Ztudy article has been written in partnership with ITC Limited. Management gurus and companies in India as well as other parts of the world appreciated ITC’s efforts to successfully carry out this initiative, which was being seen by many as an example of the role big corporations could play in filling up the institutional gaps by making use of IT.